Top 5 Photo and Video Apps in South Africa: Q2 2025

In the second quarter of 2025, the top photo and video apps on a unified platform in South Africa showcased varied performance trends. This analysis, based on data from Sensor Tower, provides insights into these trends.

CapCut - Video Editor from Bytedance Pte. Ltd saw a notable increase in weekly revenue, peaking at approximately $33K by the end of June. Downloads fluctuated, with a high of around 120K at the start of the quarter and a resurgence to 85K by the end. Active users showed stability, hovering around 2M throughout the quarter.

YouTube, published by Google, maintained a strong presence with consistent weekly revenue, peaking at $52K at the end of June. Downloads were stable, averaging around 27K weekly, while active users remained steady at approximately 28M.

Instagram experienced modest revenue growth, reaching $14K in late June. Download numbers varied, starting at 140K and ending at 106K. Active users showed minor fluctuations, with numbers around 7.6M.

Canva: AI Photo & Video Editor demonstrated a steady revenue increase, reaching $46K in late June. Downloads decreased from 38K to 26K over the quarter, while active users remained around 700K.

Snapchat from Snap, Inc. saw consistent revenue, peaking at around $4.3K. Downloads varied between 62K and 80K, while active users increased slightly to nearly 3.8M by quarter's end.

For more detailed insights and data, visit Sensor Tower's platform.